Category Archives: Social Signals

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Why website content won’t boost your Google Maps keyword rankings

Why website content won’t boost your Google Maps keyword rankings

If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, you’re wasting resources. Website content does not influence your visibility in Google Maps – but there are proven strategies that do. The SEO myth: Blogging and Google Maps rankings When Google Maps first launched, it appeared […]

Using SEO To Capture Growth Opportunities In Emerging Markets

Using SEO To Capture Growth Opportunities In Emerging Markets

With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It might be time to take a page from the investment market’s playbook and focus resources to target emerging markets. Market Opportunity Market volatility in the […]

New Wix Automations Makes It Easy To Grow Revenue And Engagement

New Wix Automations Makes It Easy To Grow Revenue And Engagement

Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard. Wix Automations Is Powerful But Easy To Use There are four key features: […]

Why SEO is still key to visibility on search, social, and AI platforms

Why SEO is still key to visibility on search, social, and AI platforms

For years, digital marketing has seen constant debates about the “death” of SEO.  But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whether Google, social media, ecommerce, or AI-driven search – but the core principle stays the same: content must be optimized for […]

SEO For Paws Free Live Stream Conference Returns For 2025

SEO For Paws Free Live Stream Conference Returns For 2025

SEO for Paws, is a live-streamed fundraiser and the passion of Anton Shulke, an expert at organizing events, to help a charity close to his heart. The next SEO For Paws will be held on March 27, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals […]

How To Improve Speed And Performance For A WordPress Site

How To Improve Speed And Performance For A WordPress Site

I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do many things to improve any WordPress site, and this post will cover just some of these optimizations that you can (hopefully) take action on immediately. […]

Mullenweg Considers Delaying WordPress Releases Through 2027

Mullenweg Considers Delaying WordPress Releases Through 2027

A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way to get Automattic to contribute more is to pressure WP Engine to drop their lawsuit. One WordPress developer who read that message characterized it as […]

How to prevent Meta Ads restrictions on health and wellness campaigns

How to prevent Meta Ads restrictions on health and wellness campaigns

In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people.  This article aims to set the record straight. Meta Ads 2025 health restrictions: Context and regulations Meta is doing its best to comply with regulations (think HIPAA in […]

Is Compression A Google SEO Myth?

Is Compression A Google SEO Myth?

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing […]