Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results. Details: The feature appears as a dropdown option next to ad URLs in Bing search results Currently shows varying levels of detail depending on the user or region How it works. When users […]
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404 error pages be redirected to the homepage? The Clear Answer: Don’t Do It In the latest installment of the condensed Q&A format, Splitt responds to […]
TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY […]
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text into Google Search links without publisher consent. Recent updates confirm that it’s no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced […]
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English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget. To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let’s clarify the difference: Multilingual SEO involves multiple languages, regardless of the target country. For example, adapting a U.S. […]
After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are clear strategies that consistently lead to success. This article tackles my best advice for winning new SEO […]
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these unconventional digital content formats, but they can be highly effective. Slot some of these content styles into your arsenal to mix up […]
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; […]
Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting coming to Performance Max was reported by Kirk Williams, Founder of Zato, with Google Search Lead Tetsuo Konno tagged in the reference on X. A […]