AI has quietly redefined what “useful content” means. Where brands once built trust and traffic through long-form explainers and glossary-driven SEO, that kind of content now feels increasingly redundant – to users and Google. If your site still leans on basic informational articles to demonstrate expertise, it’s time to reconsider what actually builds authority, trust, […]
SEO teams have built dashboards around a shared set of familiar metrics for over two decades: clicks, rankings, impressions, bounce rate, link volume, etc. These KPIs powered strategies, reports, and… promotions. But what happens when the interface between your audience and your brand no longer involves a search result page? As search fragments into AI […]
AI Max, Google’s latest AI-powered search campaign feature promises big performance improvements. Still, the decision between AI Max and traditional Search campaigns isn’t as straightforward as the marketing materials suggest. Advertisers using AI Max see 14% more conversions at similar costs, with some seeing up to 27% improvements, according to Google. But these gains come […]
AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do. With links, carousels, citations (sometimes), and full how-to answers, they often push organic listings entirely below the fold. You can’t miss them – which […]
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well, but our category pages rarely appear in search results. What specific optimization strategies would you recommend for category pages to improve their visibility?” Thanks for the question! It’s a common […]
Struggling to integrate AI across your organization without adding more confusion and complexity? Wondering how successful businesses are aligning teams and workflows to truly embrace AI-first operations? In this article, you’ll discover a practical framework for transforming your company into an AI-first organization—so you can cut through the chaos, unlock clarity, and lead with confidence […]
Bluehost announced two competitively priced managed WordPress ecommerce hosting solutions that make it easy for content creators and ecommerce stores to get online with WordPress and start accepting orders. Both plans feature AI site migration tools that help users switch web hosting providers, free content delivery networks to speed up web page downloads, AI-assisted site […]
New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This leaves marketers with incomplete data regarding their organic search performance. The research was conducted by Tomasz Rudzki, co-founder of ZipTie. His tests show that Google […]
“All killer, no filler.” That’s one of the memorable quotes from my recent interview with Crystal Carter, head of SEO communications at Wix, about the rapidly evolving search landscape and what it means for brand visibility. Some of the topics covered: Why curiosity, experimentation, and cross-channel strategies matter more than ever. The shift from rankings […]
WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within the WordPress core. The team is to function similarly to the Performance Team, focusing on developing canonical plugins that users can install to test new functionality before a decision is made about whether or how […]