Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 […]
Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years. It’s easy to calculate, works well with automated bidding, and provides a quick snapshot of efficiency. However, as ad costs rise and tracking becomes less reliable, relying solely on ROAS is no longer enough, especially for businesses focused […]
In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local […]
Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals. This guide breaks down top affiliate networks by use case, so you can make a smarter, more strategic decision. The data-driven approach to choosing an affiliate network If you’re ready […]
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and […]
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In […]
Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates. Google announced these updates to Google Analytics 4: Enhanced data completeness. New aggregate IDs and smart fallback tools keep reports accurate even without traditional tracking, helping you […]
Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI, reflecting popular SEO tactics and novel ways to increase productivity, but also reveals that a significant number of the respondents have yet to fully adopt the technology because they are still figuring out how it […]
The U.S. Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company operated an illegal monopoly in the advertising technology industry. The court determined that Google engaged in anticompetitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. […]
AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why we care. Google Search is continuing to evolve in the direction of AI Overviews, where less […]