A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published by SE Ranking, the study examines how AI Mode performs in comparison to Google’s AI Overviews and the top 10 organic search results. “The average […]
Selling on Amazon isn’t just about having a great product – it’s about knowing the rules. As the platform evolves, content and compliance policies are tightening, and what you say in your listings matters as much as how you say it. Striking the balance between SEO and compliance Compliance and safety policies have become increasingly […]
Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s comment offers timely clarification as […]
Starting August 1st, Google Ads will expand its Unverified Phone Number policy to include message assets, in addition to existing requirements for call-only ads, call assets, and location assets. Why we care. Advertisers using message assets must now ensure that associated phone numbers are verified, or their message assets will be disapproved and won’t serve. […]
Starting September 1st Google Ads and Google Shopping will update their Dangerous Products or Services policies to prohibit advertising for pill presses, encapsulating machines, and related components used to form powders or granules into tablets or capsules. Why we care. This update targets a product category often linked to illicit drug manufacturing, aiming to curb […]
Google Ads Performance Max campaigns are often called a “black box” due to their: Heavy automation. Limited transparency. Reduced control over traditional campaign levers. This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re flying blind. However, the need for audits doesn’t disappear; it simply shifts. To effectively audit Performance […]
Microsoft Advertising is retiring Target CPA and Target ROAS as standalone bidding strategies for new campaigns, effective August 4th. Advertisers will instead use Maximize Conversions or Maximize Conversion Value, with the option to set target values. Existing campaigns using the legacy strategies will continue to run without disruption. The update also removes those options from […]
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. 🪐 In this issue, I’m digging into: Why the old way of doing keyword research doesn’t cut it […]
This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points should we be analyzing first, and what are two to three quick conversion rate optimization (CRO) wins that most companies overlook?” This is a great […]
Cloudflare will block AI crawlers from accessing web pages by default, while providing more granular options for site owners to control the type of AI bots to crawl their pages. In addition, Cloudflare has launched a new initiative to have AI services pay for access to these pages, it is called Pay Per Crawl. Cloudflare […]