Category Archives: Social Signals

Your content might be great, but if AI platforms aren’t surfacing it, your audience won’t see it.  As generative search reshapes the SERP, staying visible requires more than keywords and backlinks.  You need a generative engine optimization (GEO) strategy powered by competitive audits – a way to: Examine what’s working for others. Understand why AI […]

When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom design. This decision is critical because what you choose can define your business’s performance. It can also influence how your business grows online. Of course, […]

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is […]

Double-serving in Google Ads is a hot topic right now, but almost no one is talking about what’s really impacted: Auction Insights. With metrics like impression share getting diluted through the double-serving update, advertisers need to be careful about how they interpret competitor metrics in Auction Insights.  Here’s what’s changed, what it means for your […]

Anthropic released the underlying system prompts that control their Claude chatbot’s responses, showing how they are tuned to be engaging to humans with encouraging and judgment-free dialog that naturally leads to discovery. The system prompts help users get the best out of Claude. Here are five interesting system prompts that show what’s going on when […]

Is AI Changing How Local Customers Find You? If your clients rely on local search to drive business, the landscape is shifting faster than ever.  AI-driven updates are changing how users see results, how trust is built online, and how businesses get chosen in 2025. The real question is, will your local SEO strategy keep […]

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement? Have you noticed competitors outranking you even when your content […]

A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including identifying related intents, to influence answers and generate natural dialog. It’s an example of how AI-assisted search modifies responses to engage users with contextually relevant questions and dialog, expanding beyond keyword-based systems. The patent describes […]

Agentic AI is reshaping search and generative engines – and soon could transform your SEO strategy. This was just one hot topic discussed in my interview with SMX Advanced keynote speaker Dave Davies, Head of SEO at Weights & Biases. Other topics covered in our conversation included: Why shortcuts with LLMs are hurting your content […]

Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats, following teasers at Google Marketing Live and months of experimental rollouts. Details: These new video ads are part of Performance Max campaigns, allowing brands to include high-quality video […]