The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and strategically realign. As the digital marketing landscape evolves, success demands a clear-eyed approach to account management, client objectives, and personal growth. Here are five essential areas every PPC specialist must prioritize in 2025. […]
SEO is at a crossroads. As AI reshapes the digital landscape and Google continues to drive less traffic to brands, marketers face a critical challenge: how to balance strategies that deliver results today with innovations that prepare for tomorrow. This article outlines eight key considerations to help you navigate these changes and stay ahead in […]
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views […]
As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience is your own team and the goal is internal training, the task might feel a bit out of your comfort zone. Creating training videos may seem unfamiliar, especially if video production isn’t your forte. However, […]
Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of what users want. The video discussion was hosted by Mike Grehan on his new marketing podcast titled, Inside Marketing With […]
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice. The company headquarters is 800 […]
Large language models (LLMs) are changing how people search for information online, challenging traditional search engines and reshaping how brands connect with their audiences. As LLMs like ChatGPT and Google Gemini gain prominence, businesses must adapt to a landscape defined by conversational AI, zero-click results, and new consumer behaviors. Here’s what this shift means for […]
![Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]](https://i2.wp.com/www.searchenginejournal.com/wp-content/uploads/2025/01/img_2025-01-23-193114-772.jpg?w=1400&resize=1400,800&ssl=1 "Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]")
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s […]
Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue reporting to Nick Fox, senior vice president of knowledge and information. Srinivasan’s appointment signals Google’s continued […]
U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields significant influence over online tools like maps, email, and media. The Department of Justice proposed breaking up Google as a potential solution. To add to […]