Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and AI search engines prioritize — and most SEOs miss it: Hyperlocal PR. It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, Reddit threads, small media, and grassroots partnerships. These signals build […]
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in […]
Google’s new wave of AI-powered ad innovations is already rewiring the ecommerce landscape, putting Shopping ads at the center of the action. At Google Marketing Live 2025, the company unveiled a suite of updates that blend AI with automation. These updates cover everything from product placements in AI Overviews to creative tools and campaign optimization […]
Google Ads has introduced a new metric — “Conv. value (incl. predicted)” — without any official announcement or documentation, sparking curiosity among advertisers. Why it matters This subtle addition suggests Google is expanding its use of predictive modeling in campaign reporting, offering advertisers a more forward-looking view of performance by factoring in estimated conversion value […]
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem. Enterprise businesses require a scalable, credible, and reliable website. While many organizations invest in expensive platforms that consume a significant portion of their budget and come with […]
If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your brand’s identity: knowing who you are as a company, and how your ideal customer experiences life in relation to your offering. […]
Marketers are under pressure to move faster, do more, and cut costs, so it’s no surprise many turn to AI. But there are still plenty of areas where automation isn’t just risky – it’s a liability. My colleague Adam Tanguay has already done a stellar job of explaining why you can’t just let AI run […]
The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one day, you hope will soon be shared with the world. But it can also be overwhelming. WordPress has countless plugins that do pretty much everything under the sun. In fact, the WordPress ecosystem has doubled […]
TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald Trump issued a third executive order delaying enforcement of the TikTok ban, giving the Chinese-owned platform another 90 days to operate in the U.S. The move was confirmed in a White House briefing and TikTok’s […]
Google Ads no longer pre-selects the Display Network when setting up a Search campaign — a small tweak that could lead to big savings for advertisers. What’s new. According to Google Ads Coach Jyll Saskin Gales, the checkbox to include the Display Network is now unselected by default, though it still carries a “Recommended” label. […]