Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can transform the SEO audit process by providing corrections and thorough analysis that would otherwise take hundreds of hours of manual work. Traditional SEO audits are […]
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In an era where Google is increasingly powered by AI – from generative search results to automated bidding – your data is no longer just support, it’s the engine. To win today, you must think bigger: Feed Google with precise, actionable signals – micro-conversions, CRM-verified leads, and high-value audience lists. Leverage server-side technologies like Google […]
There are three types of marketing leaders right now: The one worried about performance and just had enough time in leadership meetings to hear what everyone else’s opinion is on AI. The marketing leader who is having to firefight and has spoken to their team about AI and the implications. The marketing leader who has […]
Wondering if AI Overviews (AIOs) are stealing your clicks? Are these AI answer engines eating into our traffic, or just changing the shape of it? Google’s AI Overviews now appear on up to 40% of search queries, but what impact are they really having? Stop Guessing. How To Measure AIO’s Real Impact Get the on-demand […]
Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them for AI search engines. LLMS.Txt llms.txt is a proposal for a new standard that will enable large language models (LLMs) to access a publisher’s content […]
Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered features: Consistent branding at scale: Advertisers and agencies can now apply logos, brand colors, and fonts automatically across creative assets. AI video generation: A still-in-testing feature […]
This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic has suddenly dropped, even though you’re doing SEO properly? Between letters to the FTC describing a systematic dismantling of the open web by Google to […]
The SEO landscape requires a heavy focus on a variety of hard skills. To be successful today, you need to be: Proficient in multiple SEO practices like technical, local, content strategy, and more. Capable with a laundry list of tools and data analysis from those tools. Comfortable with AI, prompt engineering, and automation. Knowledgeable on […]
Too often, SEO and content strategies are built around keywords, not user behavior. But keywords alone don’t tell you what users need – intent does. Content and intent: Understanding the disconnect Performance marketers often ask too much from users too soon, like offering a “free audit” when someone has just discovered their brand. As my […]
Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. With tCPC, advertisers can automatically drive as many clicks as possible while maintaining control over their average cost per click. Pull this new lever when click volume is your priority. How it works. When you use Target CPC, you’re […]