Adviso is leading the way in the 10th annual Search Engine Land Awards. The Canadian agency is a finalist in five categories in 2024. Two other agencies earning finalist status four times are: NP Digital. Stella Rising. Meanwhile, four agencies earned nominations in three categories of the 2024 Search Engine Land Awards: Amsive. Digital Hitmen. […]
A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for Core Web Vitals. Qualitative vs. quantitative SEO priorities I’m a big fan of quantitative SEO changes impacting thousands of URLs […]
The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today’s consumers, especially younger ones, want faster, seamless experiences. TikTok and YouTube are capitalizing on this, transforming ecommerce by integrating discovery and […]
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications of this loss for Google as a business is not the easiest to unravel. Hence, this article. There’s still plenty […]
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, […]
Google recently announced new capabilities for Performance Max, with campaign-level negative keywords taking center stage. PPC marketers have not been shy about their reactions. However, between the polar opposites is a middle ground that not many are considering – one where a lot of what happens comes down to the mindset of the marketers using […]
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure and very mindful, they’re a complex demographic myriad businesses and industries are vying to target – with their own unique […]
OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media partnerships, speaking at an event for news publishers on Monday, as reported by PressGazette. No ad revenue sharing. When it […]
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the […]
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Only 150 spots available The Legal SEO Conference is the first and only SEO event dedicated entirely to law firms and legal professionals. It offers a unique opportunity for lawyers […]