Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details. Google announced the v19.1 release of the Google Ads API, maintaining backward compatibility for users already on v19. Updated client libraries and code examples will be published next […]
Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers, downplaying its usefulness and comparing it to the useless keywords meta tag, confirming the experience of others who have used it. LLMS.txt LLMS.txt has been compared to as a Robots.txt for large language models but […]
A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case, the Department of Justice and 17 states found Google liable for antitrust violations. Federal Court Finds Google Violated Sherman Act U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized two key markets in digital […]
When we talk about search, we usually focus on what people are looking for – keywords, queries, and intent. But in 2025, there’s a more powerful question to ask: “Where are they searching – and why that platform, in that moment?” The search landscape is evolving fast. AI tools like ChatGPT are gaining traction. Social […]
In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), it opens up entirely new ways to manage and optimize your PPC accounts. As generative AI becomes more […]
There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors That Influence PPC Management Costs Here are key factors that determine how much you should expect to pay: Vendor Experience Level: Seasoned experts often charge […]
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? In this article, you’ll discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year. Why Instagram Stories […]
It can be hard to get a job, especially right now it is difficult to land a job as the market has changed. There are significantly fewer jobs available for both permanent and temporary positions. But, this article will provide you with tips and advice to help you stay motivated. Falling Job Vacancies The current market, with […]
As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Dramatically lower costs. Automate technical capabilities. Provide unbiased, data-driven decisions. Yet, this disruption might lead to industry consolidation and expansion as fewer but larger agencies emerge to serve an expanding […]
We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have your client skim through your report and ask, “But how is this affecting our bottom line?” And they’re right to ask. As experienced SEO managers, we need to move beyond traffic numbers and keyword rankings. […]