Category Archives: Social Signals

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Digital Ads Cost 19% More, Convert Less: Frustration To Blame

Digital Ads Cost 19% More, Convert Less: Frustration To Blame

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes […]

How to maximize your Google Ads remarketing campaigns

How to maximize your Google Ads remarketing campaigns

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater profitability and long-term success. By default, Google Analytics creates an “All Users” audience for website visitors over the past 30 days.  While this basic audience may be useful for beginners, setting […]

15 Interview Questions To Ask Your Next Digital Marketer Candidates

15 Interview Questions To Ask Your Next Digital Marketer Candidates

Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC” or can crank out social media posts. You need a pro who can adapt to change, think strategically, and roll with the punches when things […]

AI Overviews Data Shows Massive Changes In Search Results

AI Overviews Data Shows Massive Changes In Search Results

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching […]

Google offers tagging support appointments for advertisers

Google offers tagging support appointments for advertisers

Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites. Why we care. Accurate conversion tracking is essential for optimizing digital ad campaigns and understanding return on investment (ROI). Google offering appointments with experts to help advertisers implement Google tagging on their websites addresses a […]

How to analyze and fix traffic drops: A 7-step framework

How to analyze and fix traffic drops: A 7-step framework

Is your website traffic dropping, leaving you unsure of what went wrong? Every day without action means more lost rankings, leads, and revenue. This article outlines a seven-step framework to help you analyze the causes of your traffic drop and create an SEO plan to fix it. What’s causing your traffic to decline? Some website […]