Automattic announced that it is reversing its four-month pause in WordPress development and will return to focusing on the WordPress core, Gutenberg, and other projects. The pause in contributions came at a critical moment, as competitors outpaced WordPress in ease of use and technological innovation left the platform behind. Did WordPress Need A Four-Month Pause? […]
RollerAds is a global ad network offering traffic monetization through Push, OnClick, and Direct Click formats. With over 7 billion daily impressions, 10 million clicks and a growing community of 50,000+ advertisers and 19,000+ publishers, RollerAds continues to expand its global reach. Google Discover is a powerful channel for traffic and revenue. Until now, Google […]
Two years ago, in my early quest to understand what would become AI Overviews, I declared that Retrieval Augmented Generation was the future of search. With AI Overviews and now AI Mode wreaking havoc on organic search traffic, that future is here. There’s a dearth of good information available about how these search appliances function […]
Navah Hopkins is joining Microsoft Advertising as its new Ads Liaison. Hopkins announced on Friday that she was stepping down from her role as brand evangelist at Optmyzr, which she held for over four years. Why we care. Hopkins is a Search Engine Land contributor and long-time SMX speaker. She brings nearly two decades of […]
Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer intelligence, and AI-powered personalization. Today, AI is redefining how people discover, evaluate, and interact with local businesses – reshaping the rules of visibility, experience, and […]
Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO performance. What’s so great about it? Looker Studio puts SEOs and agencies in full control of how they present data, with the freedom to pull from multiple sources. That level of customization isn’t standard […]
While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation. There are many options for Meta Ads (a.k.a. Facebook Ads) that work for a wide range of industries and methods for reducing junk leads, which can be more common […]
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today’s omnichannel environment of walled gardens, customers engage with your campaigns (and other assets) multiple times before converting. Since there is no perfect conversion tracking […]
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are […]
Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out. What it does: Shows detailed reporting on PMax performance by channel — like Search, Display, YouTube, and more. Lets advertisers spot underperforming networks and refine their scaling strategies. Enables better asset relevance by clarifying where […]