Category Archives: Social Signals

Topic clustering is my preferred approach for building topic authority in SEO.  Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just focusing on ranking for specific keywords. Topic clustering is becoming more common in SEO, but that does not mean everyone […]

Are you or your clients struggling to build trust and stand out in a crowded marketplace? Do you know what truly drives consumers to choose one business over another? Are you leveraging reviews effectively to enhance conversions? If these questions resonate with you, then you’re in the right place. In today’s digital-first world, consumers increasingly […]

Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants to clarify what counts as a violation. Using third-party content is not a problem in itself. A violation happens when that content is used to […]

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying what’s working—and what isn’t—and the need for a more streamlined approach becomes clear. Join MarTech’s Take Your […]

Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity. Google updates Search Console Insights, removing Google Analytics data. Search Console Insights now focuses solely on Search Console metrics. Google Analytics data still accessible through its dedicated platform. #Google #Search #Console #Update #Analytics #Data

The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power grid access grew exponentially: 8% in 1907. 35% in 1920. 68% in 1929. We stand at the doorstep of a […]

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on your specific website and data within Bing Webmaster Tools. Bing has rolled out Copilot beta to 10,000 Bing Webmaster […]

With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for November and December, totaling $1.19 trillion, with U.S. sales expected to reach $277 billion – also up 2% from last year. With people holding on […]

Struggling to make AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs? In this article, you’ll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations. Understanding the AI Implementation Journey Initially focusing […]

Google confirms widespread search indexing delays affecting a “small number” of websites. Google Search is experiencing indexing delays. The company says only a small number of sites are affected and is investigating the root cause. Google will provide an update on the situation soon. #Google #Confirms #Search #Indexing #Issue