Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, SEOs and publishers can improve crawling efficiency and optimize server resources. Updated Crawler Documentation The crawler documentation now has a […]
Google just expanded Google Product Studio, its AI-powered tool for creating better product images, to more countries. Originally launched in May 2023, this handy feature is built right into Merchant Center Next, the revamped hub for managing product listings. It’s a game-changer for small to medium-sized businesses (SMBs) and retailers looking to level up their […]
Google is currently having delayed indexing issues within Google Search. Google said this is affecting a “small number of sites.” What Google wrote. Google posted the issue on its search status dashboard saying: “Google is investigating reports about delayed indexing in Google Search that’s affecting a small number of sites. We’re working on identifying the […]
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not have access to. Missing Capability Check The vulnerability is due to a missing capability check in a function within the plugin called wpforms_is_admin_page, which means […]
OpenAI — an artificial intelligence research company — created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAI’s capabilities. Then 2024 was the year of genAI’s integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is […]
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively. Unlike search ads with direct conversion paths, YouTube ads often focus on awareness and consideration, leaving teams questioning their true impact. This article breaks down the most […]
Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s crawlers handle cache control headers. With that, Gary Illyes from Google also wrote a blog post named HTTP caching asking site owners to allow Google to cache its pages. What is new. The new documentation now […]
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon, and Alibaba—are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care. […]
Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance. Why we care. Annotations and badges, such as “Free and Fast Shipping” and “Product Ratings,” help your products stand out in a competitive e-commerce landscape. […]
Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and personal opinions by using real conversations from Reddit’s many communities. In an announcement, the company states: “In line with our mission to empower communities and […]