Crawl budget is a common source of concern and confusion in SEO. This guide will explain everything you need to know about crawl budget and how it may impact your technical SEO efforts in 2025. Why would search bots limit crawling? Google’s Gary Illyes provided an excellent explanation about crawl budget, describing how Googlebot strives […]
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads […]
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the U.S. market. Source: Statista This reach shouldn’t be surprising, as Microsoft Ads extends beyond Bing to a network that includes […]
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance with privacy regulations, saving time and reducing the need for developer resources. It helps you to manage user consent seamlessly, […]
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and […]
Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus a brand new Pro tier that comes with unlimited usage limits and with a higher level of computing resources. OpenAI ChatGPT o1 Model Sam Altman announced on X (formerly Twitter) that their new AI model is now […]
Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and access performance metrics, with notable absences including The New York Times and Dow Jones, which are in legal battles with the startup. How it works: Revenue sharing: […]
In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He revealed that Google looks at about 40 different signals to pick the main URL from a group of similar pages. […]
Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. What Google said. Google said about […]
Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. The Dating and Companionship Ads policy aims to crack down on exploitative, deceptive, or otherwise inappropriate content, updating existing rules […]