Category Archives: Social Signals

Establishing yourself as an authority in your niche can be a game-changer for growing your business.  By positioning your website as a trusted source of information, you’ll attract more visitors and significantly boost your conversion rates.  The more high-quality content you create, the more traffic you’ll draw – and when your expertise shines through, visitors […]

Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms. Publisher Testimonials Highlight Bluesky’s Impact Matt Karolian from The Boston Globe reported, “Traffic […]

Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. According to OpenAI’s Chief Financial Officer Sarah Friar: “Our current business is experiencing rapid growth and we see significant opportunities […]

In Google Ads, where every click can be a potential sale, understanding your competition isn’t just strategic, it’s also absolutely necessary for creating a profitable ad campaign. For our ecommerce clients, Google Merchant Center has long been a critical tool for managing unwieldy amounts of data. When some ecommerce clients can stock thousands of SKUs […]

In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress leads the way in terms of market share. All of the various ecommerce platforms have their own pros and cons in terms of features, content management, and overall integration with your business. Many of the […]

In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a monthly update, clarity, precision and thoughtful design make all the difference. Here’s how to create content that stands out and lets […]

Feeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to connect every channel, message, and tactic to achieve your overarching business goals. Join us for an exclusive webinar where industry experts from Rhapsody and their […]

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions […]

As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. […]

Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used. Site Engagement Metrics The documentation for the Site Engagement Metrics shares that typing the following into the browser address bar exposes the metrics: chrome://site-engagement/ What shows up is a list of sites that the browser […]