A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research, conducted over 12 weeks by XFunnel, looked at which […]
Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising. The outreach campaign, which asks recipients to sign a Connected Commerce Council letter opposing the bill, has prompted marketing professionals to publicly rebuke the tech giant’s […]
Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression share, which measures how often their ads appear compared to eligibility, dropped sharply before disappearing completely from advertiser auction […]
AI has changed how people search – and what it means to be “visible” in results. Links and rankings still matter, but they’re no longer the full picture. Now, it’s about mentions, citations, and whether your brand even shows up in the conversation. Most SEO tools haven’t caught up. This makes tracking that kind of […]
In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form video and creator-driven content as part of a performance marketing strategy. The rise of short-form: More than just eyeballs With YouTube Shorts alone amassing over 70 […]
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with 14 billion searches per day worldwide, an estimated 37.5 million “searches” on ChatGPT represent an opportunity for your brand. SEO professionals have years of experience testing […]
Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign. They believed, “To reach your target audience, you need to know what words they use.” SEOs were advised: “Use words that people would use to look for your content, and place […]
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential […]
A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence AI agents most and what this means for digital marketing. As more people rely on AI agents to research purchases, advertisers may need to rethink […]
Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has expanded beyond Germany, France, Czechia, and the UK, so that availability is now open to all EEA countries. A byproduct of the changes is that […]