Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies, in my experience over the last 15 years, one topic that sits across every paid search strategy is brand bidding. What Is Brand Bidding? Brand […]
By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it really? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, […]
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI […]
Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a step in the right direction, it doesn’t address the underlying systemic problems with Google’s algorithm that allow this abuse to […]
Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine this – a virtual sales clerk embedded in the SERPs, guiding users with product comparisons, highlighting features like Teflon vs. stainless steel vs. cast iron, and showcasing a curated list of 10 products tailored to […]
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions […]
Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead – Search Engine Journal Skip to content #Enterprise #SEO #Key #Trends #Strategies #Stay #Ahead
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point […]
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The […]
The Department of Justice’s antitrust case aims to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome browser. End Apple partnership. Share proprietary search data. Ban new browser/search investments for 5-10 years. By the numbers: Chrome controls 66.68% global […]