Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in this new era of search, Microsoft says: “In the past, digital marketing strategies often relied heavily on demographic data and […]
Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple App Store. This is already available for Android devices and within the current Google app on iOS, or on the web at gemini.google.com. Now Google has a separate app for Gemini on iOS giving users […]
A critical vulnerability was discovered in a popular WordPress security plugin with over 4 million installations. The flaw allows attackers to log in as any user, including administrators, and gain full access to their site-level permissions. Assigned a threat score of 9.8 out of 10, it underscores the ease of exploitation and the potential for […]
Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers […]
SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies. This article outlines 13 hard-hitting truths about modern SEO, revealing the realities every SEO professional needs to know to stay ahead. These insights are intended to challenge your […]
To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who […]
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This diversity in touchpoints creates both opportunities and complexities for marketers. To navigate this landscape effectively, a robust measurement strategy is essential. This […]
Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find nearby stores that have them in stock so you can pick up what […]
Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the blog. They’re interlinked, but the page path doesn’t follow the ideal director of primary-topic/sub-topic/sub-sub-topic.” This is a great question and […]
Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we’ll explore important Facebook and Instagram ad updates for marketers. Why Meta’s AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […]