The Amazon marketplace makes it easier than ever to scale an ecommerce business. While long-term sales growth can come from optimizing listings and expanding keyword targeting, sellers have two primary short-term levers: This article explores how changes to these factors impact Amazon sales performance. TL;DR Price and ad spend are the two levers sellers can […]
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The […]
Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? In this article, you’ll discover how to scale AI prompting across a company. Why Most Organizations Struggle With AI Implementation If you’ve experimented with artificial intelligence (AI) tools like ChatGPT or Claude, you’ve […]
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Want to make your website fast? Luckily, many techniques and guides exist to help you speed up your website. In fact, just in the last year, several new browser features have been released that offer: New ways to optimize […]
Wordfence issued an advisory on a vulnerability patched in the popular Happy Addons for Elementor plugin, installed on over 400,000 websites. The security flaw could allow attackers to upload malicious scripts that execute when browsers visit affected pages. Happy Addons for Elementor The Happy Addons for Elementor plugin extends the Elementor page builder with dozens […]
About 65% of organizations now use generative AI, or almost double the number seen in a similar study last year, a McKinsey survey found. This shift suggests that to remain visible, businesses and content creators must consider how to rank within AI-driven results rather than just traditional search engines. This article covers what you need […]
Knowledge graphs are reshaping how we organize and make sense of information. By connecting data points and revealing relationships between them, these powerful tools are transforming industries, from search engines to digital marketing. This article explores the fundamentals of knowledge graphs and how they relate to information retrieval and modern search. Knowledge graphs: The link […]
Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions. Key updates: AI image generation from text prompts. Google Sheets export capability. Resizable error pane. Brand guidelines support for Performance Max. Image cropping tools. Enhanced video controls. Why we care. The latest version brings […]
Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to specific products. Merchants can activate the feature from the Promotions page in the Merchant Center by providing sale details, dates, […]
Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, which is why Google announces them. This core update comes a few months after Google […]