Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the […]
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, rising costs cut into those improvements. The key metrics. ROAS: Up 1% YoY, […]
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by Krishna Madhavan, Principal Product Manager at Microsoft AI, and Fabrice Canel, Principal Product Manager at Microsoft Bing, will make it […]
Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are tied to individual items, covering quality, features, usability and customer satisfaction. Ads can now display either no ratings, one type, […]
Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, promises to maximize conversions and value and simplify campaign management. However, with automation playing such a crucial role, the question arises: Can advertisers find the right balance […]
Server access logs are a valuable but often overlooked SEO resource. They capture every request to a website, providing a complete, unfiltered view of how users and bots interact with the site, offering crucial insights to boost your SEO strategy. Learn why server access logs are essential for SEO, how to analyze them and how […]
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Having a hard time increasing brand search volume and building a strong presence on SERPs, especially in a way that’s not consuming all of your precious time? Let’s face it: many search marketers find it taking years to build their brand search volume when faced against major, established brand. So what if there was a […]
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses […]
Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a […]
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that can be your new best friend in the SEO landscape. Why are they so crucial? Simple: They’re powerhouses for building links, which are vital for […]