Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic factors, downtimes, and other ripples can have a big impact not only on budgets, but also on careers and lives. Downtimes, downturns, and anything negative […]
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the typosquatting domain WPEngineTracker.com to protest against Matt Mullenweg. Automattic, presumably under the direction of Matt Mullenweg, recently created a website called WP Engine Tracker on […]
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is […]
Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on November 5, 2024. Google will lift the temporary restrictions on ads relating to the US elections on Monday, November 11, 2024. It is important to note that any ads you had running […]
Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve as “signals” rather than hard targeting rules. Google’s algorithm can use these signals to optimize ad delivery, but does not […]
YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New Data Story feature provides 24-hour performance insights Testing “Most Relevant” comment filter to improve creator-viewer engagement Why we care. YouTube’s […]
Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when Google started appending it to Google Merchant Center listings with “auto-tagging” turned on. Its purpose was to ensure that clicks from […]
Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until the shutdown date. After Jan. 6, all Local Services Ads functionality will be web-based only. Users’ ad campaigns, data, and […]
Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls short of your strategy. This article covers how a well-crafted brief can help bridge the gap […]
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to […]