LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the […]
Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide covers everything you need to know about keyword research in PPC – from understanding match types to using tools and refining your keyword strategy for optimal […]
President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Why we care. With 170 million U.S. users, TikTok’s fate hangs in balance as Trump’s election victory could impact the Biden-era law requiring ByteDance to divest from TikTok by […]
YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and brands. Previously, creators lacked a direct way to start advertising relationships. They had to wait for advertisers to reach out. The new system allows creators […]
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand – including salespeople, nurses, and retail positions. Tech roles remain stable, with software engineers and full-stack developers in the top 10 most-demanded jobs. #Fastest #Growing […]
Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape. To improve search visibility and connect with relevant queries, ecommerce brands can leverage cosine similarity – a mathematical concept that helps search engines understand content relationships. By using cosine similarity, you can enhance your site’s content relevance, making it […]
Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database of websites hosted on WP Engine that can also be downloaded as a CSV spreadsheet. The name of the website is WP Engine Tracker, it […]
Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey through your landscape to discover new plants and ideas. Expert gardeners make sure to design lots of clearly marked paths and avoid […]
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of backlinks/guests posts should I have (local/international). Also, I should build backlinks to my homepage or category/individual pages, too? Besides are (name removed) and (name removed) […]
Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? In this article, we’ll explore what you need to know to thrive with Reddit. Why Reddit Matters for Marketers in 2024 Reddit has become an essential platform for marketers, with approximately half of all North Americans using it. Reddit’s […]