Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This new feature gives you a clearer view of how major competitors like Amazon are affecting ad campaigns, helping you to make more informed optimization decisions. However, mimicking competitor strategy […]
Having a strong online presence is crucial for businesses today. Understanding your service area and the geographical reach of your customer base is a key factor in maximizing that presence. Your website is key to attracting potential customers, but optimizing it effectively can be challenging, especially for location-specific businesses. This article highlights the key differences […]
The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the start of October. On July 25, OpenAI announced a SearchGPT prototype. Then, on October 31, it launched ChatGPT […]
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses […]
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season. According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be […]
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. […]
CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights into what SEO may look like in the immediate future. The people from OpenAI answering the questions: Sam Altman, CEO Kevin Weil, Chief Product Officer […]
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own […]
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the two most common redirects are 301 (permanent) and 302 (temporary). They both have distinct purposes, and selecting the wrong one can affect your […]
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites. Large websites must ensure mobile versions contain all desktop links or risk slower page discovery. The update mainly impacts sites with over 10,000 pages or those experiencing indexing issues. Link structure consistency across […]