Category Archives: Social Signals

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Short-Form Video Visual Effects: The Key to More Views and Sales

Short-Form Video Visual Effects: The Key to More Views and Sales

Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media?  In this article, you’ll discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions. Why […]

26 A/B testing ideas to increase click-through rates and boost conversions

26 A/B testing ideas to increase click-through rates and boost conversions

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail […]

Using Local Business Partnerships And Collaborations To Build Authority And Visibility

Using Local Business Partnerships And Collaborations To Build Authority And Visibility

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to engage and buy. This universal marketing truth plays out daily for small businesses looking to capture the attention of local customers […]

3 ways to optimize for AI search bots

3 ways to optimize for AI search bots

Advances in AI search are opening a new chapter, with consumers exploring Google alternatives. The rapid rise of AI search platforms brings significant opportunities and growing challenges.  On one hand, brands can boost visibility and drive demand like never before.  On the other hand, they face new hurdles, such as copyright concerns, increasing infrastructure costs, […]

Google quality raters now assess whether content is AI-generated

Google quality raters now assess whether content is AI-generated

Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis today on LinkedIn: This change was part of […]

Google Confirms Discover Coming to Desktop Search

Google Confirms Discover Coming to Desktop Search

Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in Madrid and was first shared by SEO expert Gianluca Fiorelli on X. More about Perspective.Also interesting Discover expanding to desktop and even more personalization on […]