Category Archives: Social Signals

Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that Search Console should offer content feedback. Mueller’s response challenged SEOs to rethink their approach to content. What’s The Best Length […]

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, […]

A study by The College Investor finds significant inaccuracies in Google’s AI-generated summaries for finance queries. Out of 100 personal finance searches, 43% had misleading or incorrect information. Key Findings The study evaluated AI overviews across various financial topics, including banking, credit, investing, taxes, and student loans. The results showed: 57% of AI overviews were […]

Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part of Google Search for over a decade. We’re saying bye to the sitelinks search box in Google Search results starting Nov 21, 2024, as usage […]

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and […]

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the […]

For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO evolves, navigating these challenges is becoming even more complex.  Driving sustainable growth as an enterprise brand is even more difficult, with limited resources, small teams, […]

Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads and Microsoft Ads provide advertisers with convenient access to a wide range of inventory and scale through their platforms. What’s especially useful is that CTV […]

Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and blog post that they are ‘trying to curtail’ his free speech. Social media responses ranged from polite debunking of his First Amendment claim to accusations of hypocrisy. TL/DR Of Dispute With WP Engine Matt Mullenweg, co-creator of […]

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency and efficiency. New features include a shared library and expanded permissions. #Google #Analytics #Adds #Segment #Sharing #Feature