Social Signals
Google Ads Editor 2.9 brings 8 new features for advertisers
Mar
Google released version 2.9 of Google Ads Editor, adding new campaign management tools, video ad enhancements, and better support for Shopping and Performance Max campaigns.
Key updates:
- Manager Account Labels. Advertisers can now attach labels from Google Ads Manager (MCC) accounts to campaigns, ad groups, and keywords.
- Expanded Shopping Ads. Retail Performance Max campaigns can now serve shopping ads on brand-related searches, even if those brands are typically excluded.
- Vertical Video Generation. Responsive video ads now support automatic vertical video creation for Video Views campaigns.
- Masthead Ads Support. Advertisers can create and manage YouTube Masthead ads directly within Ads Editor.
- Better Measurement. Limited support for lift measurement now allows adding or removing campaigns from existing studies.
- Performance Max Age Exclusions. Advertisers can now set negative age criteria at the campaign level.
- VRC Campaign Conversion Tool. Standard Video campaigns with Target CRM bidding are transitioning to VRC 2.0, which includes inventory control settings and requires responsive video ads.
- Multi-Tab Google Sheets Export. Advertisers can now export data to Google Sheets with separate tabs for different entity types, improving usability.
Why we care. The latest update helps you streamline workflows, improve video ad performance, and better manage audience targeting across multiple campaigns.
The big picture. These updates reflect Google’s push for automation, video-first advertising, and improved measurement capabilities to help advertisers optimize campaigns more efficiently.
What’s next. Google Ads Editor 2.5 and older versions will no longer be supported, making it essential for advertisers to upgrade to the latest version to access these new features.
New on Search Engine Land
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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