Google AI Mode tests sign-in popup within content

Google AI Mode is testing a brand new popup that seems between content material, prompting customers to “Check in to save lots of your favourite search engine optimization instruments and monitor your web site optimization.” This confirmed up when trying to find search engine optimization instruments.

This appears like Google’s method of encouraging customers to sign up for a extra customized expertise. That is new to us we hadn’t seen this sort of immediate in outcomes earlier than.

Here’s a screenshot of the way it appears.

This matches a broader sample we’ve been monitoring, the place Google seems to be nudging customers towards signing in additional regularly throughout totally different elements of Search and AI Mode. Whether or not that is aimed purely at personalization, or tied to one thing just like the sign-in prompts we’ve seen elsewhere, isn’t clear but.