Google Analytics launches customizable Dashboards

Google Analytics has launched Dashboards, giving companies a brand new technique to deliver their most essential KPIs and visualizations collectively on a single customizable report.

Constructing experiences is now drag-and-drop. Dashboards use a grid-based canvas the place customers can manually place, resize and align visualizations.

Customers can drag dimensions and metrics instantly onto the canvas to create and customise charts, somewhat than constructing every report individually.

GA DashboardGA Dashboard

Dashboards may also be printed on to the Studies left navigation with out going via the Google Analytics library.

Six visualization varieties can be found at launch. Google helps scorecards for high-level KPIs, tables for detailed reporting, line charts for traits over time, bar charts for comparisons, donut charts for breakdowns and funnel charts for monitoring conversion steps and drop-offs.

Scorecards can even show share modifications when date comparisons are utilized, whereas line charts assist each day, weekly and month-to-month views.

Revealed dashboards could be considered throughout the property. Customers want an Editor or Administrator position to create and publish a dashboard.

As soon as printed, nonetheless, anybody with entry to the Google Analytics property can view it via the Studies navigation.

There are limits on how a lot you’ll be able to construct. Customary Google Analytics properties can embrace as much as 15 playing cards per dashboard, whereas premium properties assist as much as 30.

Revealed dashboards are shared throughout the property somewhat than privately with particular person customers.

API assist, segments and card-level comparisons are additionally not at the moment supported.

Why we care. Entrepreneurs can consolidate reporting inside GA. As a substitute of leaping between a number of experiences to watch efficiency, companies can construct a single-page view of the metrics that matter most to them.

That would make routine efficiency monitoring quicker, significantly for groups monitoring KPIs throughout completely different components of the enterprise.

Google is making Analytics reporting extra customizable. The launch brings extra of the dashboard-building workflow instantly into Google Analytics, permitting groups to show their present Analytics information into purpose-built views with out continually navigating between separate experiences.

Backside line. Google Analytics Dashboards give companies a centralized, drag-and-drop workspace for turning their most essential metrics into custom-made efficiency experiences instantly inside GA.


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Anu AdegbolaAnu Adegbola
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.In 2008, Anu began her profession delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, consumer and advertising tech aspect. Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Live and host of weekly podcast PPC Live The Podcast.

She can also be a world speaker with a number of the phases she has offered on being SMX (US, UK, Munich, Berlin), Mates of Search (Amsterdam, NL), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna, IT) and extra.


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