Google answers whether some industries don’t need GEO

A person requested John Mueller a query about GEO on Bluesky: are there any industries the place GEO isn’t required?

The person, @galloni.internet, cited examples from industries like grownup, playing, and others the place Google stays a serious supply of discovery.

Right here’s what the person requested:

“are there industries the place GEO merely doesn’t matter but? I’m eager about sectors like grownup, playing or different areas the place Google nonetheless appears to drive most discovery.”

John Mueller replied:

“I’m not fairly certain what you’re asking; from our POV there’s nothing actually particular you have to do for generative AI responses in search.”

With the rise of AI search, many companies have turned to GEO companies to attempt to achieve visibility in AI-generated outcomes. Nevertheless, Mueller’s response means that no separate optimization course of is required particularly for the way Google Search generates its AI responses.