Google Marketing Live 2026: Everything you need to know

Google Advertising and marketing Dwell 2026 made one factor clear: Gemini is not simply powering options — it’s changing into the working system behind Google’s promoting, commerce and measurement ecosystem.

This 12 months’s occasion targeted closely on agentic AI, conversational Search, automated inventive manufacturing and AI-assisted buying experiences. Throughout Search, YouTube, Service provider Middle and Analytics, Google launched new instruments designed to make campaigns extra autonomous, predictive and interconnected.

Right here’s a recap of the largest bulletins from Google Advertising and marketing Dwell 2026.

Google introduces a brand new technology of AI-powered Search adverts

Google introduced a number of new Gemini-powered advert codecs designed for AI Mode and conversational Search experiences.

The updates embrace:

Conversational Discovery adverts
Highlighted Solutions
AI-powered Buying adverts
Enterprise Agent for Leads

These codecs are designed to make adverts really feel extra contextual and interactive by embedding AI-generated explainers and conversational experiences straight into Search journeys.

Google additionally expanded its Direct Affords pilot with AI-generated bundles, native checkout and journey promotions built-in into AI-assisted Search experiences.

Full story: Google tests new conversational ad formats in AI Mode and Search

Google launches Ask Advisor throughout Adverts, Analytics and Service provider Middle

Google unveiled Ask Advisor, a brand new Gemini-powered AI collaborator that connects Google Adverts, Analytics, Service provider Middle and Google Advertising and marketing Platform.

The system acts as a unified assistant able to serving to entrepreneurs:

Construct campaigns
Analyze efficiency
Floor suggestions
Automate operational duties

Google says Ask Advisor can pull insights throughout platforms to assist entrepreneurs transfer from planning to optimization extra shortly.

Full story: Google launches Ask Advisor across Ads, Analytics and Service provider Middle

Google expands Common Commerce Protocol and AI buying experiences

Google introduced main updates to its Common Commerce Protocol (UCP), Common Cart and AI-powered checkout experiences.

New capabilities embrace:

AI-assisted checkout flows
Purchase-now-pay-later integrations with Klarna and Affirm
Cross-retailer buying experiences
AI-powered journey and meals ordering integrations

Google can also be increasing UCP integrations into Demand Gen campaigns, YouTube Buying adverts and AI Mode experiences.

Full story: Google expands Universal Commerce Protocol and launches new agentic shopping tools

Asset Studio will get Gemini-powered inventive and video instruments

Google upgraded Asset Studio with multimodal Gemini-powered inventive technology capabilities.

Advertisers can now use pure language prompts to generate:

Photographs
Video belongings
Textual content variations
Inventive themes

Google additionally built-in Gemini Omni into Asset Studio to assist video workflows and launched 1-Click on Inventive Testing for asset optimization.

Full story: Google upgrades Asset Studio with Gemini-powered creative generation and video tools

Demand Gen expands with creator instruments, Maps stock and AI optimization

Google introduced a number of Demand Gen updates targeted on YouTube creators, AI-assisted optimization and cross-platform discovery.

The updates embrace:

Creator partnership instruments
Google Maps stock
Dynamic product video distribution
AI-assisted marketing campaign setup
Expanded measurement integrations

Google says advertisers with giant product feeds proceed seeing stronger conversion efficiency inside Demand Gen campaigns.

Full story: Google expands Demand Gen with YouTube creator tools

Google upgrades measurement with Meridian and predictive AI instruments

Google additionally introduced new measurement and forecasting capabilities for Google Analytics 360.

The corporate is integrating Meridian, its open-source advertising and marketing combine mannequin, straight into Analytics 360 whereas introducing Certified Future Conversions (QFCs), a brand new predictive reporting metric powered by Gemini.

The instruments are designed to assist advertisers:

Enhance media combine modeling
Forecast marketing campaign outcomes
Measure incrementality
Join present advert exercise with future income indicators

Full story: Google brings Meridian marketing mix modeling into Analytics 360

Service provider Middle will get AI visibility and conversational commerce updates

Google introduced new Service provider Middle options designed to assist retailers enhance discoverability throughout AI-powered buying experiences.

New instruments embrace:

AI Efficiency Insights
Conversational Attributes
Service provider Middle integrations with Ask Advisor

The updates purpose to assist retailers optimize product feeds and descriptions for conversational buying conduct throughout Search, Gemini and AI Mode.

Full story: Google expands Direct Affords with AI-generated bundles, native checkout and journey offers

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