Google shares AI and human evaluating process for policy violations

Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising ecosystem.

The details. Google’s clarification emphasizes:

• Reviews use a combination of AI systems and human evaluators
• Multiple information sources factor into violation determinations
• Content removal decisions apply to ads, assets, destinations, and entire accounts
• English remains the official language for policy enforcement

Between the lines. This transparency update comes as regulatory scrutiny of digital advertising platforms increases globally, with lawmakers demanding more accountability around content moderation practices.

Why we care. Advertisers need clarity on how their content is evaluated as Google continues to enhance its AI-powered review capabilities alongside human oversight. By understanding that Google uses both AI systems and human reviewers, and considers multiple information sources including user complaints and regulatory warnings, you can better anticipate potential compliance issues.

The big picture. By explaining its review methodology, Google appears to be pre-emptively addressing advertiser concerns about account suspensions or content removals that might otherwise seem arbitrary.

The bottom line. Advertisers should ensure their content complies with Google’s policies in English, as translations are provided for convenience but don’t supersede the English-language policy standards.