Google tests AI-generated review summaries in sponsored results

Google is now testing AI-generated assessment summaries inside sponsored outcomes, proven underneath the heading “What Clients Love” adopted by an AI-generated abstract of evaluations. Beneath that heading is a smaller label studying “AI-generated from the shop scores and evaluations.”

We’ve beforehand seen a number of different variations testing sponsored outcomes and AI-generated summaries in Shopping ads, so this matches into that broader sample.

Right here’s what we noticed when looking out on Google.

Displaying AI-generated assessment summaries inside sponsored outcomes may assist enhance CTR for web sites.

This take a look at can also be showing on desktop. Right here is the way it appears to be like on desktop.