Google updates checkout functionality in free listings

Google is testing new performance inside its free listings checkout expertise. Earlier this 12 months, Google launched direct checkout totally free listings, and now it seems Google has made additional adjustments to the way it works.

Brodie Clark noticed this and shared it on X and the SERP timeline.

Brodie wrote: “Value noting that the brand new ‘cart’ performance in free listings operates a bit in another way to the way it did prior to now. It’s now closely matched with UCP, the place you may transact in Search or go to the checkout via this expertise.”

Right here is the way it seems.

This implies Google is constant to refine the buying expertise inside free listings, tying it extra intently to UCP and giving customers extra flexibility whether or not that’s finishing a transaction immediately inside Search or shifting via to a full checkout stream.