Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense

Google up to date its crawler documentation with the intention to make clear details about the Mediapartners-Google crawler, which has historically been related to AdSense. Website homeowners, publishers, and SEOs ought to take due discover of the modifications, significantly in the event that they use the Mediapartners-Google consumer agent in robots.txt or different contexts.

What Modified

Google described the change to the Mediapartners-Google documentation as a generalization by which it made the documentation much less particular to AdSense and extra contextual to the broader class of Google Advertisements merchandise.

The unique wording on the documentation used to advise:

“Crawling preferences addressed to the Mediapartners-Google consumer agent have an effect on Google AdSense. The AdSense crawler visits collaborating websites with the intention to present them with related adverts.”

The up to date wording now says:

“The Mediapartners-Google crawler visits collaborating websites with the intention to present them with related adverts. Crawling preferences addressed to the Mediapartners-Google consumer agent have an effect on varied ad-related Google merchandise (for instance, Google AdSense and Google Advert Supervisor).”

The brand new documentation concurrently expands what Google providers Mediapartners-Google pertains to whereas additionally being opaque about which actual providers these are. The brand new itemizing reveals two examples of Google providers however not the complete listing.

What it doesn’t say is that if it impacts Google Advertising and marketing Platform, Native Providers Advertisements, and Google AdMob.

Learn the up to date listing of Google’s Special-Case Crawlers.

Featured Picture by Shutterstock/Natalya Bardushka