New Adobe tool shows where brands win and lose in AI search

Adobe introduced a brand new resolution to assist companies guarantee their manufacturers are seen, trusted, and chosen throughout AI surfaces.

Known as Adobe Model Visibility, the product is a part of Adobe CX Enterprise, an agentic AI system designed to simplify buyer lifecycle administration — from acquisition and prospect engagement to conversion and long-term loyalty.

AI visitors is exploding. Using LLMs to establish and analysis services and products marks a big shift for each entrepreneurs and customers. Alongside the announcement, Adobe released data showing substantial growth in LLM usage. AI visitors to U.S. retail websites surged 1,324% between October 2024 and Could 2026. Within the journey sector, AI visitors elevated 2,215% over the identical interval.

• “We used to get again the identical factor (a SERP web page with hyperlinks on it). Now, the solutions look like random, however they aren’t at scale. However corporations don’t have instruments to do it,” Loni Stark, vp of technique and product, Adobe, informed MarTech.

Measuring model visibility in AI search. Adobe Model Visibility is Adobe’s first generative engine optimization (GEO) product since its acquisition of Semrush in Could. It combines Adobe LLM Optimizer with Semrush’s AI Optimization software.

Adobe Model Visibility attracts on practically 300 million real-world AI search prompts, which Adobe says is the biggest international database of its variety, serving to groups establish which prompts they’re profitable or dropping.

Mixed with Adobe’s first-party indicators from owned channels, the platform offers entrepreneurs a view of how their manufacturers seem throughout ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity. Metrics embody point out frequency, viewers attain, aggressive share of voice, and content material gaps. AI brokers then floor prioritized suggestions, enabling groups to deploy updates rapidly and measure their influence straight within the platform.

Aggressive intelligence. Adobe Model Visibility contains aggressive model comparability instruments that allow entrepreneurs benchmark in opposition to opponents, establish the place their manufacturers are cited, observe model mentions, and analyze historic developments.

The platform additionally contains search engine optimization intelligence, reflecting the continued significance of search engine optimization fundamentals in AI search visibility. Powered by Semrush information spanning 28.5 billion key phrases and 43 trillion backlinks collected over 17 years, it reveals the place current search authority must be producing AI citations and the place content material investments can shut gaps throughout each channels.

There’s nonetheless a lot to find out about how LLMs work and the way manufacturers can enhance visibility, however Star is assured Adobe is nicely positioned to guide on this area.

• “Adobe had owned information. Semrush had information and developments. We don’t have all the solutions, however we have now one of the best information,” Stark mentioned.