New Google Search Console Message Glitch Gives SEOs A Scare

Google Search Console erroneously despatched out emails to web site homeowners advising them that Google has simply began to report impressions starting on April twelfth. The implication of the message is that Search Console has not beforehand been gathering these impressions, which is inaccurate.

Search Console Impressions

The Search Console impressions report reveals how typically a web site appeared in Google’s search outcomes, no matter whether or not or not customers clicked. The impressions report by itself just isn’t the metric to concentrate to, however fairly the significant metrics are t he related key phrases and their positions within the search outcomes. This permits an search engine optimization to establish excessive worth key phrase efficiency and to allow higher choices on addressing efficiency shortcomings.

The report breaks queries down by:

1. Queries (What folks searched)

2. Pages (Which URLs confirmed up)

3. International locations (The place searchers have been situated geographically)

4. Units (Desktop, Cellular, and Pill)

5. Search Look (reveals if the impressions are from Wealthy Outcomes, Movies, Net Mild, and Service provider Listings)

Precise Search Console Reporting Errors

Google despatched the next message to Search Console customers:

“Google programs verify that on April 12, 2026 we began gathering Google Search impressions on your web site in Search Console. Which means that pages out of your web site are actually showing in Google search outcomes for some queries. Right here’s how one can monitor your web site’s Search efficiency utilizing Search Console.”

That is an attention-grabbing message as a result of it comes after it was disclosed that Google had been incorrectly reporting impressions since Might 13, 2025. A be aware in a Google Help web page from April 3 defined:
https://help.google.com/site owners/reply/6211453#performance-reports-search-results-discover-google-news&zippy=%2Cperformance-reports-search-results-discover-google-news

“A logging error is stopping Search Console from precisely reporting impressions from Might 13, 2025 onward. This difficulty will likely be resolved over the subsequent few weeks; because of this, chances are you’ll discover a lower in impressions within the Search Console Efficiency report. Clicks and different metrics weren’t affected by the error, and this difficulty affected information logging solely.”

Is at this time’s faulty be aware associated to any fixes made to the impressions report? Google’s John Mueller described it as only a glitch.

Mueller posted remarks on Bluesky concerning the message in response to a question about it:

“Sorry – that is only a regular glitch, unrelated to the rest.”

It’s a curious as a result of it seems that the impression reporting errors and this faulty messaging could also be associated. Are they associated or is it only a glitch?