SEO is full of concepts and buzzwords – a cacophony of case studies and best practices belted out like a children’s holiday choir. What does it actually look like in the wild? What patterns could we see when we study it at scale? What odd blend of curiosity and masochism would volunteer months of their time […]
The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on December 18, 2024. This update was a typical core update where Google updates its core ranking system to […]
Bing Image Creator is now using a newer model to create images, has more ways to create images, allows you to share your images and has a fresh new design. These new updates will start to roll out today across all platforms, with the refreshed homepage coming soon to mobile devices, Microsoft said. DALL-E 3 […]
YouTube tells creators: “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.” But YouTube also shares these tips to optimize your video: “You can optimize your videos to help viewers find […]
Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed two ads from the same advertiser appearing simultaneously in search results (SERPs) over the past two weeks. He shared his […]
Google AI Overviews are reshaping search results, taking over prime real estate on the SERPs. So how can you secure a spot? Here’s what we’ve learned – and how you can adapt. Capturing the top spot in Google Search with AI Overviews Google AI Overviews are changing how search results appear, synthesizing answers from top […]
A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a financial element. But winning the pitch is just the beginning. Many agencies make the grave mistake of misunderstanding their role in the relationship, and it […]
Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits. Because things are constantly changing, many of us operate in a state of near-constant experimentation (and occasionally, exasperation). To some, this flux feels like an adventure; to others, it is a lack of […]
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the website conversions in your ad platforms, but what else are people doing on your site that could be informative to […]
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