A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing Success The iStock report finds that 81% of consumers don’t trust content on social media. Nevertheless they still trust visual platforms like TikTok and Instagram […]
Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In an announcement, the company states: “At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language […]
During my SMX Next session, I explored audience saturation to help you avoid that trap. Here’s what I covered then and an overview of what you’ll find below: What is audience saturation? How to monitor audience saturation. Five solutions to overcome audience saturation. Real-life case studies. What is audience saturation? Audience saturation, at its core, […]
Google has published official help documentation on faceted navigation, which you often see on e-commerce sites, article sites, event sites and more. Google said, if not done right, it can lead to your site generating infinite URL spaces, which can harm your site by causing overcrawling and slower discovery crawls. What Google said. Gary Illyes […]
Snap is shaking up how creators make money on its platform. The company announced a new program allowing influencers to earn ad revenue from Spotlight videos—its TikTok-style feature—provided the videos are at least one minute long. What’s changing. The update simplifies Snap’s monetization offerings across Spotlight and Stories, which first introduced revenue sharing. As part […]
The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.” The benefits. […]
The marketing measurement picture as we head into 2025 is complicated. Third-party cookies are less impactful but still hanging on, at least in Chrome. New privacy regulations are always looming in the background. Ad platforms have released new functions to help with measurement even as they’ve scaled back some data collection methods. Perfect PPC measurement […]
More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge. By the numbers. Google showed more technical responses in AI Overviews, with a 70% increase in […]
It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the year went for me and what next year looks like. This really seems to resonate with you, so I’ll keep doing it until you tell […]
LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers. Boost options will be available for: Text posts Image posts Articles Videos Newsletters Why we care. LinkedIn’s personal post […]