Uber Advertising partners with Instacart to expand CPG reach

Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer Packaged Goods (CPG) advertisers in the U.S. market.

By the numbers.

• Instacart’s advertiser network includes more than 7,000 brands.
• More than 220 retailer banners use Carrot Ads to power their retail media.

How it works. Starting this month, CPG advertisers can create campaigns through Instacart Ads Manager that will automatically extend across both Instacart’s ecosystem and the Uber Eats marketplace, reaching millions of high-intent grocery shoppers.

Why we care. CPG brands of all sizes now have a powerful new advertising channel that enhances product discovery for consumers on Uber Eats’ grocery and retail marketplace. This integration simplifies campaign execution while expanding reach and efficiency for advertisers seeking to connect with consumers at the critical moment of purchase decision.

What they’re saying.

• “By enabling access to Uber Eats Sponsored Items in the US via Instacart’s Carrot Ads solution, we believe we can better meet the needs of more CPG brands – especially those making network buys,” said Travis Colvin, GM of Grocery & Retail at Uber Advertising.
• “Together, we’re offering advertisers expanded reach, seamless campaign management, trusted results, and a more efficient way to instantly connect customers with the products they love,” added Chris Rogers, Chief Business Officer at Instacart.

Looking ahead. The partnership will help accelerate Uber Advertising’s growth in the U.S., with plans to introduce Shoppable Display formats through the Carrot Ads solution in the second half of 2025.