5 strategies for increasing AI visibility without messing up your SEO

For 20 years, website positioning principally meant Google. If patrons searched on your class and located you, you have been seen. In the event that they didn’t, you had work to do.

That world has modified. Patrons now ask ChatGPT, Gemini, Claude, Perplexity, and different AI programs for shortlists, comparisons, and proposals. That has raised a brand new query: How do you optimize for AI visibility?

Most corporations deal with AI visibility as a content material quantity downside. Discover the prompts the place your model is weak. Generate content material for every one. Publish rapidly. Cross your fingers and hope a few of it really works.

That’s a tempting method. AI-powered content material era makes it straightforward. Nevertheless it’s additionally a poor one. Excessive-volume AI content material can produce skinny pages, repeat what others have already stated, and weaken your web site and the website positioning authority you’ve spent years constructing.

A greater method? Enhance AI visibility with out breaking the ideas behind robust website positioning. 

Over the previous 20 years, our crew at Bodhium Labs has collectively constructed a number of search engines like google and yahoo and optimized search advertising methods. Beneath, we share 5 foundational ideas we’re seeing at present at Bodhium Labs, an utilized AI lab targeted on advertising within the AI and agentic period.

We’ll additionally cowl these methods in additional element throughout our Aug. 5 webinar, 5 Strategies for Increasing AI Visibility…Without Messing Up Your SEO. You’ll be able to register here.

Technique #1: Perceive how AI sees you

You’ll be able to’t shut a spot you haven’t measured. Earlier than touching a single web page, get an trustworthy learn on two issues: 

• The way you need AI programs to explain you.
• How they describe you at present.

Begin with a couple of easy questions: 

• Which classes do you have to seem in? 
• Which prompts do your patrons really use? 
• Which strengths, use instances, and proof factors ought to an AI reply floor? 

Write them down, then construct your visibility dashboard round them.

Ask the identical purchaser questions throughout ChatGPT, Gemini, Claude, and Perplexity, and log the outcomes. 

• Do you seem in any respect? 
• Are you framed the best way you need?
• Do the solutions embody stale promotional particulars, omit product options, or use a competitor’s language? 

When a rival seems and also you don’t, notice which sources the mannequin relied on to say them.

“First, replace your web site – make sure that it’s as up-to-date as attainable and replace conflicting data,” says Peter Rota, website positioning marketing consultant. “Corporations typically have of their thoughts a means they need to be seen, however they’ve conflicting data on their web site or on the net that contradicts that. Then, use an AI visibility tool to see the place your rivals are displaying up that you simply aren’t and attempt to get listed there as effectively.” 

This train turns a imprecise anxiousness — “Are we even seen in AI?” — right into a concrete scorecard. 

You would possibly discover that your product web page is robust however your Wikipedia entry is years outdated. Your visibility could also be robust in a single product space however weak in one other. A competitor might personal a comparability immediate just because one overview web site ranks effectively for it.

The hole evaluation reveals the place effort will repay and the place it gained’t. 

At Bodhium Labs, measuring this baseline is the very first thing we do for a consumer. We don’t guess. We map the space between the story you need AI to inform and the story it tells at present, then hint every hole to the particular pages and sources driving it. That makes the fixes focused, not scattershot.

Technique #2: Broaden your website positioning method past conventional Google search

AI search hasn’t killed website positioning. It has broadened it. Main LLMs use search instruments to retrieve related pages and generate solutions from their content material. 

In brief, the upper you rank for questions customers ask LLMs, the extra possible your content material is to form their solutions.

“Conventional website positioning stays necessary and creates a powerful basis for AEO,” based on Avinash Kaushik, CSO at Human Made Machine. “With the ascendancy of reply engines and LLMs as major sources of our looking for conduct, we have to concentrate on doing extra, fixing for brand spanking new and completely different functions, and be really multi-model in our optimization.”

However Google is now not the one gatekeeper. Gemini solutions are nonetheless formed by Google Search, whereas ChatGPT, Claude, Perplexity, and different AI programs use their very own search instruments and crawlers. 

The query is now not simply, “Can we rank on Google?” It’s additionally, “Can the various search engines AI programs use discover and perceive our greatest content material?”

Begin with the fundamentals. 

• Make key pages crawlable. 
• Hold product and class pages clear. 
• Use plain headings. 
• Put necessary claims in textual content, not solely in photos or scripts. 
• Examine whether or not your robots.txt file blocks AI crawlers you care about. 

Robust website positioning continues to be the inspiration. The inspiration is just wider now.

Technique #3: Check content material concepts earlier than publishing them

Many corporations now run immediate audits and discover a whole lot of queries the place rivals seem they usually don’t. The simple subsequent step is to publish a whole lot of AI-written weblog posts. That’s the place website positioning efforts can go mistaken.

Google doesn’t ban AI content material, but it surely cares about low-value pages produced at scale. A web site stuffed with generic posts seems like what it’s: an affordable try to seize visitors.

The injury compounds over time. Each skinny web page dilutes the topical authority of your strongest content material, spreads inner hyperlinks and crawl price range throughout URLs that may by no means rank, and teaches Google and LLMs to deal with your area as a content material mill slightly than a trusted supply.

The payoff not often materializes. Retrieval programs are inclined to skip low-value pages in favor of content material backed by clear experience and wider corroboration. You threat weaker website positioning and a diluted model for nearly no acquire in AI visibility.

This ties to one of the vital damaging AEO errors digital advertising leaders and businesses make. Click on here to study in regards to the #1 mistake hurting AI visibility for thus many corporations.

The takeaway isn’t to cease utilizing AI to write down. It’s to cease treating content material quantity as a method and begin treating each web page you publish as a declare your area should help.

A wiser method

A greater method is to make use of an LLM simulator to determine which of these a whole lot of content material concepts are more than likely to form AI solutions. At Bodhium Labs, we encourage shoppers to “know earlier than you execute.”

We use AI interpretability strategies to grasp why you’re lacking from AI solutions and check which content material modifications are more than likely to enhance visibility. Generally the reply is “write a brand new weblog put up.” However it might be “replace the primary product web page,” “right outdated claims,” “repair your Wikipedia entry,” or “construct a greater comparability web page.”

This shifts the main target from quantity to judgment. Publish much less. Make each web page rely.

Technique #4: Construct the sources AI programs cite

AI programs don’t rely solely in your web site. They pull from the broader net, together with overview websites, information articles, Reddit, LinkedIn, YouTube, analyst pages, podcasts, and comparability lists.

Your visibility due to this fact relies on what others say about you. Establish the sources that seem on your most necessary prompts.

“The mentions that carry probably the most weight look extra like earned press: third-party validation as a substitute of owned content material,” based on Levi Neuland, SVP Digital Advertising, The Martin Group. “Your web site can nonetheless profit your small business, but it surely shouldn’t be the focus. It’s one software for constructing consciousness and citations, not the real looking goal with regards to AI search. Discover the place your class already will get mentioned, the commerce press, boards, and trade conversations your patrons are already taking note of, and put actual effort into incomes a presence there. That’s floor PR has at all times performed on, so deal with PR methods as foundational as effectively.”

For instance, Gemini typically cites YouTube movies throughout many classes. Construct an actual YouTube technique and publish helpful owned movies. Work with credible creators by platforms like Agentio. ChatGPT and Perplexity typically cite overview websites, so strengthen your presence there.

This work may also enhance website positioning. Robust PR, earned media, helpful opinions, and clear movies create alerts throughout the online. Additionally they assist patrons who nonetheless depend on Google.

Technique #5: Publish content material with actual experience

The web has sufficient bland, 800-word posts defining “AI visibility.” AI can produce them in seconds. So can your rivals. 

Actually helpful content material is more durable to repeat. However what does it seem like?

“Two years in the past, the goal was the web page. You wrote to rank: key phrase density, backlink quantity, place on a outcomes web page,” based on Jared Starkey, Technique Lead, Oomph. “In the present day the goal is the passage. Retrieval programs pull out a piece of content material to reply a query instantly, typically with out the consumer ever visiting the web page, so the content material has to work as a self-contained reply, not only a well-ranked one. The largest entice is treating “rating effectively on Google” and “getting cited by an LLM” as the identical consequence. They’re not.” 

Starkey is true. You want to spend extra time understanding the questions clients ask at every stage of the shopping for journey and publish unique analysis, buyer tales, benchmarks, knowledgeable interviews, product comparisons, pricing steering, and classes from actual work. Say what you recognize that others don’t.

Then make it straightforward to learn. Lead with the reply. Use clear headings. Help claims with proof. Title the tradeoffs. Admit the bounds. A web page that helps a purchaser resolve will normally assist an AI system too.

AI visibility and website positioning can work collectively, but it surely’s not straightforward.

“Creating content material that showcases actual experience is the laborious half, and that’s by design,” based on Lily Ray, Founding father of Algorythmic and VP of website positioning & AI Search at Amsive. “Experience comes from years of working in a discipline with ardour and curiosity. One of the best ways to display that experience is constructing a private model and persistently publishing content material that will get others pondering.”

Balancing AEO and website positioning requires a special form of self-discipline. Broaden your website positioning basis. 

Don’t flood your web site with AI-generated posts simply because a immediate audit discovered gaps. Check concepts earlier than publishing. 

Construct a presence within the sources AI programs cite. Create content material that demonstrates actual experience. 

AI has made common content material low-cost. That makes judgment extra precious.

To get the fully updated “AI Visibility Dos and Dont’s” – up to date for Q3, 2026, primarily based on what we’re seeing and recommending at present – click on here. To request a complimentary AEO/website positioning audit of your model and content material technique, contact Bodhium Labs by clicking here.

Because of Phalgun Kompalli and Philip Levinson for his or her contributions to this text.