SEO isn’t for everyone. Some people run from its complexity and constant change. But for others, it’s an obsession – an ever-evolving puzzle that keeps us hooked. With Valentine’s Day coming up, let’s explore seven reasons why SEO isn’t just about algorithms and rankings – it’s a passion that keeps digital marketers coming back for […]
Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and clarified that there’s no need to be concerned that that the wrong URLs are being indexed. URLs With #Anchor Hashtags What John Mueller discussed in the Bluesky post is URLs with hashtags that look like this: https:example.com/example-url/#:~:text= URLs […]
Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate ad placements across Google’s properties. The new indicator evaluates whether added search themes generate new, incremental traffic or simply overlap with […]
AI image generation is making it easier than ever to create high-quality visuals. Whether you’re working on blog posts, marketing materials, social media, or product design, these tools help you produce stunning images in seconds. But with so many options available, which AI image generators stand out in 2025? Let’s take a look at the […]
Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization opportunities on the table. To stay ahead, you need the right external tools. This article breaks down […]
Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have expressed concerns about its “black box” nature and effectiveness across different business goals. Why we […]
The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could have allowed them to demand licensing fees for their use. An organization called Unprotected.org published documents showing it successfully petitioned the U.S. Patent Office to deny the trademarks. The Uprotected.org website published: “We have successfully […]
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has upgraded Dream Screen with Veo 2 AI model for better video generation. The feature enables faster creation of AI backgrounds and standalone clips for YouTube Shorts. The initial rollout covers US, Canada, Australia, and New […]
The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever […]
Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google added examples and instructions for using the priceType property and new beta validForMemberTier property to encode active prices, sale prices, […]