AI hasn’t broken SEO. It has exposed it. The shortcuts, the content mills, the over-optimized FAQs – all fragile tactics built to game a system instead of serve an audience. While many have decried a loss of search visibility and blamed AI, the fact is that AI didn’t invent new rules. It’s just finally enforcing the […]
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be a costly misstep. Traditional channels such as print, direct mail, billboards, and events have considerable value, particularly when they are thoughtfully integrated with digital strategies […]
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at […]
We have just learned the shocking news that Jill Whalen, an SEO expert, educator and pioneer, has died. Whalen was one of the first female search marketers in our industry, paving the way for many in our industry to follow her way. Her way was to prioritize ethical content quality over fabricating other search ranking […]
Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and AI search engines prioritize — and most SEOs miss it: Hyperlocal PR. It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, Reddit threads, small media, and grassroots partnerships. These signals build […]
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in […]
Google’s new wave of AI-powered ad innovations is already rewiring the ecommerce landscape, putting Shopping ads at the center of the action. At Google Marketing Live 2025, the company unveiled a suite of updates that blend AI with automation. These updates cover everything from product placements in AI Overviews to creative tools and campaign optimization […]
Google Ads has introduced a new metric — “Conv. value (incl. predicted)” — without any official announcement or documentation, sparking curiosity among advertisers. Why it matters This subtle addition suggests Google is expanding its use of predictive modeling in campaign reporting, offering advertisers a more forward-looking view of performance by factoring in estimated conversion value […]
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem. Enterprise businesses require a scalable, credible, and reliable website. While many organizations invest in expensive platforms that consume a significant portion of their budget and come with […]
If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your brand’s identity: knowing who you are as a company, and how your ideal customer experiences life in relation to your offering. […]