Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important takeaway is that the decision process for alt text is not primarily an SEO decision. The W3C (World Wide Web Consortium) is an international standards […]
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside […]
YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention. This new Cost-Per-Hour (CPH) Masthead gives advertisers 100% share of voice across all YouTube devices during crucial timeframes, potentially transforming how brands […]
Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more granular control over their automated campaigns while introducing LinkedIn’s professional targeting data — a unique advantage over competing platforms. What’s new. Here are the four new […]
In marketing – whether digital or not – we all understand the power of a strong brand. A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty. On the agency side, this connection is clear: branding influences how we engage clients and deliver value. But how often do we consider […]
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators can expect this year. Their discussion revealed how time of day, device type, viewer satisfaction, and the advent of large language models (LLMs) are reshaping […]
Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new yahoo.com to show more of what’s interesting to you.” The new search features include: AI powered chat AI generated answers […]
HubSpot’s SEO collapse has been the talk of the SEO world for the last several days. As a reminder, here’s a screenshot of HubSpot’s organic traffic drop, based on Semrush data: Among the endless reactions and perspectives, two former HubSpot employees shared five good reminders about SEO strategy. 1. SEO takes time Pruning content and […]
DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. 🚀 DeepSeek-R1 is here! ⚡ Performance on par with OpenAI-o1📖 Fully open-source model & technical report🏆 MIT licensed: Distill & commercialize freely! 🌐 Website & API are live now! Try DeepThink at […]
Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some recommendations offer valuable insights or significantly improve results when applied effectively. This article explores the most common recommendations: Those that should be ignored because they typically do more harm […]