Google Search Console Adds Social & Video Platform Properties

Google is introducing a brand new property kind in Search Console referred to as platform properties, which helps you to monitor how social media and video posts carry out in Google Search and Uncover. This characteristic helps platforms resembling Instagram, TikTok, X, and YouTube and is on the market even to creators who don’t have their very own web sites.

Moshe Samet, Product Supervisor Lead for Search Console, announced the feature in a Search Central weblog publish. As soon as an account is linked, a platform property reveals which search phrases lead folks to your posts and the way your viewers interacts with that content material.

The Experiences You Get

Every platform property consists of the reporting you’ll count on from a Search Console property, tailor-made to social and video content material.

The Efficiency report shows whole clicks, impressions, and different associated metrics, permitting filtering and sorting to establish which posts and queries generate probably the most visitors. You can too export the data for additional evaluation in different instruments.

The Insights report supplies an outline of latest visitors patterns, your most profitable posts, and the methods customers discover your account on Google.

Achievements monitor progress towards milestones, resembling surpassing a brand new whole click on threshold from Search inside a 28-day interval.

How To Add a Platform Property

Setting one up includes following Search Console’s verification course of: open Search Console, navigate to the verification web page or property selector, choose Add property, then select Instagram, TikTok, X, or YouTube and comply with the on-screen directions to authorize the connection.

How This Differs From Search Profiles

Platform properties are distinct from Search profiles, which Google launched in June as public profile pages for certified creators and publishers. A Search profile is a shareable web page that consolidates a creator’s content material for followers. In distinction, a platform property focuses on analytics, exhibiting how these posts carry out in Search somewhat than straight exposing them to an viewers. The present characteristic builds on a December 2025 experiment that initially built-in social-channel information into Search Console.

Why This Issues

Now you can observe efficiency throughout social media and video platforms, alongside your web site’s Search efficiency. This characteristic permits creators who’ve by no means had a verified website to see how their posts acquire visibility in Search.

Trying Forward

Platform properties shall be step by step obtainable over the subsequent few weeks, so the choice may not be seen in your account instantly. Google is initially launching with 4 supported platforms and directs creators to its help documentation for setup steerage, together with offering a suggestions hyperlink in Search Console and the Search Central Group.