Google tests new loading animation for sponsored ads on mobile

Google is testing a brand new animation for sponsored advertisements on cellular. When a person searches for one thing, the sponsored outcomes now present a loading animation earlier than the advertisements truly seem.

We noticed this right this moment.

Here’s a screenshot of the way it seems to be.

This type of loading animation is a small visible contact, nevertheless it might assist set person expectations whereas sponsored outcomes load in, relatively than having them seem abruptly on the web page.

Have you ever seen this loading animation on sponsored advertisements whereas looking out on cellular?