Microsoft Says Bing Reached 1B Monthly Active Users

Microsoft announced that Bing has reached 1 billion month-to-month lively customers for the primary time. CEO Satya Nadella revealed this determine throughout the Q3 FY2026 earnings name.

Income from search advertisements, excluding site visitors acquisition prices, elevated by 12% yr over yr. Moreover, Edge has maintained its browser market share for 20 consecutive quarters.

General, Microsoft reported complete income of $82.9 billion for the quarter, marking an 18% improve.

Search & Promoting

The phase that features Bing was down 1% total at $13.2 billion. Search promoting was the intense spot, with CFO Amy Hood pointing to greater quantity and income per search.

Nadella was direct about the place the patron enterprise stands:

“In relation to our shopper enterprise, we’re doing the foundational work required to win again followers and strengthen engagement throughout Home windows, Xbox, Bing, and Edge. Within the close to time period, we’re targeted on fundamentals, prioritizing high quality and serving our core customers higher.”

Search advert development has held in double digits for 3 straight quarters. It grew 16% in Q1 FY2026, 10% in Q2, and 12% this quarter. For This fall, Microsoft guided that development to the excessive single digits, a step down.

Again in 2023, Microsoft reported 100 million daily active users when it first added AI to Bing. Going from 100 million day by day to 1 billion month-to-month is an enormous soar, although it’s unclear whether or not Copilot interactions depend towards that quantity.

Edge is a part of the story, too. It usually defaults to Bing, so 5 years of Edge development means extra folks touchdown on Bing with out actively selecting it.

Why This Issues

Edge has gained share for 5 straight years, and search advert income has grown in double digits for 3 consecutive quarters.

Microsoft has additionally been constructing the measurement tools to go with it. Bing Webmaster Instruments now maps grounding queries to cited pages, and Microsoft previewed Citation Share at search engine optimisation Week earlier this month.

Nonetheless, Bing’s international search share sits at about 5% worldwide per StatCounter’s March 2026 knowledge. That hole between 1 billion MAU and 5% share suggests a whole lot of these customers are low-frequency or displaying up by way of default settings somewhat than selecting Bing.

Wanting Forward

Microsoft’s subsequent earnings name will present whether or not search advert development picks again up or settles into single digits.

The Quotation Share characteristic Microsoft previewed at search engine optimisation Week hasn’t shipped but. When it does, it could possibly be the primary software for monitoring how your website’s AI visibility on Bing compares to rivals.