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SMX Now: Build better site architecture for SEO, AI, and users
Jul
Superior structure is not simply technical construction. It determines whether or not your content material may be discovered, understood, and surfaced by serps and AI techniques.
Our subsequent SMX Now on July 15 options Shari Thurow, co-founder, data scientist, and search director on the Data Structure Gateway. She’ll clarify how superior structure works and the place most AI, search engine marketing, and website improvement workflows fall brief.
The session introduces a five-phase framework Thurow has examined via a long time of consumer work with organizations together with Microsoft, Google Cloud, Abbott Laboratories, CVS Pharmacy, WebMD, Sony Music, the Library of Congress, Finest Purchase, and Merriam-Webster. You’ll learn the way structure selections form labeling techniques, wayfinding networks, taxonomy, wireframes, and AI entry to precious content material.
It additionally challenges long-standing misconceptions, together with the three-click rule, the concept taxonomy is just a hierarchy, and the idea that AI can generate efficient wireframes with out a deeper architectural mannequin.
You’ll depart with a sensible framework for constructing websites that talk extra clearly with customers, serps, and human-centered AI techniques.
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