Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a familiar and costly problem: confidently incorrect outputs. Also called “hallucinations,” the term implies that an AI model is malfunctioning. But here’s the truth: This behavior is often predictable and results from unclear instructions. Or, more […]
A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform interface, blocking updates from being saved. Why we care. Performance Max relies heavily on asset freshness and iteration. If advertisers can’t update […]
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]
TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app operating for more than 200 million Americans. The new entity, TikTok USDS Joint Venture LLC, was formally established under an executive order signed by President Trump on Sept. 25, 2025, according to an announcement released […]
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Image Credit: Marie Haynes Key Takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does […]
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a […]
Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in particular are changing how PPC campaigns are managed and optimized: AI agents and vibe coding. […]
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]
A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user profiles, activity streams, private messaging, […]
When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly. The creative flexibility and audience control now make it a campaign type I use […]