Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns — a shift that could unlock new targeting options for advertisers previously restricted under the policy. Driving the news. Advertisers received a brief, mandatory service email from Google announcing the change but offering no details […]

SE Ranking analyzed 129,000 unique domains across 216,524 pages in 20 niches to identify which factors correlate with ChatGPT citations. The number of referring domains ranked as the single strongest predictor of citation likelihood. What The Data Says Backlinks And Trust Signals Link diversity showed the clearest correlation with citations. Sites with up to 2,500 […]

Google Search Advocate John Mueller says large video files loading in the background are unlikely to have a noticeable SEO impact if page content loads first. A site owner on Reddit’s r/SEO asked whether a 100MB video would hurt SEO if the page prioritizes loading a hero image and content before the video. The video […]

Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom views. This lets marketers tailor their dashboards to track the metrics that matter most to their campaigns. Driving the news. The update was spotted and shared screenshots on LinkedIn, highlighting that users can now add multiple tabs and fully […]

It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of simple search are long gone, and a profound transformation continues to sweep the search engine results pages (SERPs). The rise of AI-powered […]

Adobe just paid $1.9 billion for Semrush. Not for the LLM tracking dashboards. For the platform, the customer relationships, and the distribution. Contrast: Investors poured $227 million into AI visibility tracking. Most of that went to tracking dashboards. The companies shipping outputs from agentic SEO raised a third of that. Adobe’s acquisition proves dashboards were […]

Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing directly into campaigns, letting advertisers create seasonal, mood-adjusted, and material-specific visuals without a photoshoot. It’s part of Google’s broader push alongside Opal, its AI writing tool, to accelerate content creation across PMax, Display, and other automated campaigns. Driving the […]

Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one market might fall flat in another, not because your targeting or creative is off, but because of when your ads appear. Managing time zones is […]

I’m not someone who’s drunk much of the AI Kool Aid. I have sipped it. Swilled it around my mouth like you would an 1869 Château Lafite Rothschild. But I’ve seen enough cult documentaries to know you should spit it back into the glass. Do I love the opportunities it’s provided me in a work […]

Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 […]