This week’s Ask an SEO question comes from Mariya from Irinjalakuda, India, who asks: “How much time does it take for schema to go live on a SERP?” Great question Mariya, and an easy one to answer. Schema “goes live” on a search engine ranking position immediately once the search engine has refreshed its current […]

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? In this article, you’ll discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond. Why Content Marketing Still Matters in 2025 The marketing landscape is evolving […]

Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal. #PPC #You8217re #Overspending

There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows you to update your site without compromising your SEO rankings, traffic, and revenue. Many SEO […]

DeepSeek, the Chinese AI chatbot topping App Store downloads, has scored poorly in NewsGuard’s latest accuracy assessment. According to NewsGuard’s audit: “[the chatbot] failed to provide accurate information about news and information topics 83 percent of the time, ranking it tied for 10th out of 11 in comparison to its leading Western competitors.” Key Findings: […]

SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making data-driven decisions. This guide will show you how to use Google Sheets to create accurate forecasts for traffic, rankings, and revenue, even if you’re not a data expert. Forecasting: The secret to navigating SEO’s biggest hurdles In marketing and […]

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said. The move gives marketers and data scientists an open-source tool that […]

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, we’re discussing exact match […]

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 different sites and are incredibly detailed. What it looks like. Here is a videocast of this that Michael shared on LinkedIn: More […]

The holiday season saw a significant increase in digital ad spending across retail media, paid search, and paid social channels according to the Q4 2024 Digital Marketing Quarterly Trends Report by omnichannel advertising platform for commerce media, Skai. Despite concerns over a shorter shopping season and ongoing economic pressures, advertisers doubled down on digital campaigns, […]