Welcome to the week’s Pulse: updates affect how product discovery works, what drives visibility in ChatGPT, and how background assets impact Core Web Vitals. OpenAI launched shopping research in ChatGPT, SE Ranking published the largest study yet on ChatGPT citation factors, and Google’s John Mueller clarified that background video loading won’t hurt SEO if content […]
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. Manually rewriting AI content doesn’t automatically restore a site’s value or authenticity Mueller recommends treating recovery as starting over with no content, not as a page-by-page editing task Recovering from […]
Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 […]
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public.. Waiting 24–48 hours offers no benefit. YouTube’s recommendation system relies on audience behavior, which starts only when a video is public. You can upload early to let copyright and monetization checks finish before […]
When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years past, overthinking targeting layers often raises cost while sacrificing performance. Meta has also been emphasizing the importance of differentiating creative, warning that similar […]
A recent podcast by Ahrefs raised two issues about optimizing for AI search that can cause organizations to underperform and miss out on opportunities to improve sales. The conversation illustrates a gap between realistic expectations for AI-based trends and what can be achieved through overlooked opportunities elsewhere. YouTube Is Second Largest Search Engine The first […]
AI Is Converting Customers. Is Your Conversion Rate Optimization Up To Par? Wish you knew exactly what your landing page should say to boost conversions? Missing out on the hottest leads because your sales team is offline? Discover exactly how to apply AI for faster, smarter conversions. Start With This Data To Improve Conversions & […]
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the shift behind it. At the center of that shift lies one idea that explains everything: AI availability – and here’s why it matters. What is AI availability? The idea of AI availability comes from Byron […]
Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and tighter controls for advertisers managing large-scale accounts. The update focuses on control and transparency — giving advertisers more say in how Performance Max, Search, and account-wide settings behave. Campaign-level negative keywords for Performance Max. Advertisers […]
Microsoft is tightening its advertising standards. The company announced that all third-party publishers must now implement Microsoft Clarity — its free behavioral analytics tool — to remain eligible for paid impressions and clicks in Microsoft Advertising. The details: What’s required: Publishers must install Microsoft Clarity and enable Consent Mode to track and analyze user interactions […]